Seminars

Selling and Placing Broadcast Video

Mercury conducted a media audit and compiled market research and past experience for this 45-minute seminar on boosting your agency's relationships with broadcast media and maximizing your clients' TV coverage.

Media in the newsroom get bombarded with hundreds of B-roll/Video News Releases every week. But they only have to fill on-air segments that are often just several minutes long. How do they choose which ones to put on the air? What sells with them and what doesn't? Mercury Multimedia has uncovered and compiled the top newsroom "pet peeves" and "pats on the back" for PR agencies.

Here's a sneak peak at what we'll be covering:

  • How to demonstrate the value of broadcast video to your clients - Expand your client's profile in the media (and your agency's strategic value) by making a financial argument for video projects.
  • Shrinking newsroom staffs are struggling to fill an increasing volume of news programming. Discover how you can take advantage of these and other current trends to place B-roll and VNR.
  • The top criteria newsrooms use when critiquing B-roll and VNR - Learn how 20 television stations separate the videos that get results from the tapes in the trash.

This seminar covers strategic insights a senior PR executive needs to know when managing a B-Roll or VNR project. It's also a great primer for account executives who have never coordinated a B-Roll or VNR project. When it's over, your team will have the knowledge and tools to increase client visibility dramatically. You'll prevent your agency from making mistakes that cost airtime and you'll maximize the effectiveness of your broadcast videos.