Case Studies

SeniorNet PSA

Business Objective: Attract new members and increase traffic at SeniorNet computer learning centers.

Situation: Call volumes at SeniorNet were down, leading to a corresponding downswing in learning center traffic and new membership.  SeniorNet had previously produced a PSA with no measurable results.  Together with Landis Communications, SeniorNet sought to revitalize their PSA program by hiring Mercury Multimedia.

The Mercury Solution: Mercury scripted and produced a PSA that began with an audience assessment to ensure the success of the campaign. 

Timeline: 3 weeks.

Results: The SeniorNet PSA has aired 125 times with an estimated audience of 2,958,062 viewers.  Class registrations spiked at SeniorNet learning centers across the US as a result of the PSA.