Case Studies

NIKE Shox

Business Objective: Raise internal corporate awareness of a new product rollout.

Situation: NIKE developed a revolutionary sneaker design with springs in the heel. They wanted to excite consumers with this innovation. NIKE launched a huge marketing and public relations campaign to support the rollout. This campaign generated significant media coverage in broadcast and print. NIKE needed to capture the success, excitement and verve that the product launch created to demonstrate the success of the rollout to other divisions within the company.

The Mercury Solution: Mercury produced a 3-minute video combining media coverage of the launch with existing product B-roll and advertising footage.

Timeline: 2 weeks.

Results: NIKE's executive team commended the PR and marketing department for a successful rollout.

View the Video (1M Quicktime)