Case Studies

eBay

Business Objective: Leverage success of Initial Public Offering to energize employees and investors.

Situation: In September of 1998, a small Internet company called eBay created a frenzy. After the deluge of media coverage, it became apparent to eBay that the best way to communicate the true monumental nature of their IPO was to reveal the massive amount of media coverage they obtained by creating numerous videos (or sizzle reels).

The Mercury Solutions: Mercury created numerous sizzle reels from 2 to 20 minutes in length over a period of 1 1/2 years, each video including new footage to keep up with current media coverage. eBay broadcast these videos everywhere - from their lobby at headquarters to trade show booths, investor meetings, employee gatherings, and more.

Results: eBay continued to ask for more videos as more footage rolled in, utilizing the videos as a way to document eBay's meteoric rise into the consciousness of the American consumer. Mercury helped eBay to understand the value of video and how to repurpose their exciting material.