EarthLink
Business Objective: Validate and renew internal funding.
Situation: EarthLink sponsored a U.S. team for the international adventure race known as the Eco-Challenge. The young, energetic team caught the attention of numerous broadcast stations and received a prominent profile on 48 Hours. With sponsorship threatened, the PR and marketing group wanted to document this media coverage in an upbeat, exciting video to distribute internally as a measure of a successful investment.
The Mercury Solution: Mercury Multimedia created an electrifying piece that captured the excitement, attention and imagination of the senior executives at EarthLink.
Timeline: 3 weeks.
Results: The Eco-Challenge sponsorship gained the attention of the CEO, and funding continued.
View the video (6.5M Quicktime)
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